Selected work
Stories from the editorial floor
These case studies are anonymised illustrations of past client campaigns. Metrics reflect historical performance — not promises for your brand. Every engagement was scoped as a marketing agency retainer or project with honest reporting against agreed KPIs.
A Singapore fintech scale-up
The problem: Their blog read like regulatory filings. Traffic existed but time-on-page was dismal. Paid media spent budget sending visitors to pages that explained nothing clearly.
The idea: Reframe the content marketing programme around founder voice and customer stories — editorial that a human would forward to a colleague. Pair each long-form piece with Google Ads landing pages and Meta retargeting.
What we did: Content audit, narrative framework, 90-day editorial calendar, eight long-form guides, monthly SEO reporting and A/B tested headlines. Integrated campaign planning with their performance marketing team.
Illustrative result: Organic sessions rose 34% over two quarters; assisted conversions tracked via marketing dashboard. We did not guarantee rankings or revenue.
A regional F&B brand
The problem: Instagram looked polished but interchangeable. No editorial spine — just dishes photographed well. Email marketing automation sent generic promotions.
The idea: Treat the menu as editorial content — supplier origins, chef process, seasonal narratives. Build a brand storytelling arc that social media and paid social could amplify.
What we did: Voice and tone guide, community editorial calendar, copywriting for 40 social posts, three email nurture sequences, LinkedIn thought-leadership for the founder, conversion optimisation on reservation pages.
Illustrative result: Social engagement per post improved; email open rates rose from 18% to 26% over four months. Past performance only.
A B2B logistics SME in APAC
The problem: Sales relied on referrals. The website had service pages but no content marketing funnel. Competitors published industry guides; this brand had a news page updated twice a year.
The idea: Build a thought-leadership programme around supply-chain transparency — long-form editorial that procurement managers would bookmark, supported by paid media on LinkedIn.
What we did: Audience targeting research, six pillar guides, SEO content architecture, Google Ads search campaigns tied to guide downloads, marketing automation for lead nurture, monthly KPI reporting to the growth lead.
Illustrative result: Qualified inbound enquiries increased; cost per lead decreased over six months within the client's stated budget. Outcomes varied by quarter and market conditions.
A Singapore professional services firm
The problem: Partners wanted to publish but had no editorial process. Drafts sat in shared drives for weeks. Brand strategy was strong internally, invisible externally.
The idea: An editorial sprint model — fortnightly interviews with partners, rapid draft turnaround, strict word limits, distribution across LinkedIn and email CRM marketing.
What we did: Retainer covering content strategy, interview scheduling, ghostwriting, social content adaptation, analytics and conversion optimisation on article pages. Full-service agency coordination with their PR consultant.
Illustrative result: Publishing cadence moved from sporadic to biweekly; partner profiles became a measurable traffic source. ROI framing discussed quarterly — never guaranteed.
ContentSpark provides marketing and advertising services for client brands. We do not guarantee specific rankings, reach, leads, sales or return on investment. Case study metrics reflect past work only.